Barbara's achievements include executive leadership role at the Society of Motion Picture and Television Engineers (SMPTE) and the Hollywood Professional Association (HPA), two prominent industry associations. Previous roles include business development and product management functions at the IEEE. Presently, she serves on the board and chairs a working group of the Greening of Streaming industry initiative and is engaged with Compton and Co. She is a member of the International Society of Sustainability Professionals (ISSP), SMPTE, and the HPA.

Her distinguished leadership has earned her recognition from Washington & Jefferson College, the IEEE, and StudioDaily50. In 2020, Barbara was selected as TVNewscheck's Woman in Technology Award honoree. In 2021, TVB Europe designated her as a Technology Leader to Watch, while Broadcast & Cable honored her with its Tech Leadership Award. Barbara holds Bachelor of Arts degrees in Chemistry and German, along with certificates from the Entrepreneurial Growth Lab of the Women’s Enterprise Development Center, Northwestern’s Kellogg School of Management’s Executive Management Program, and NYU School of Continuing Development. She holds both US and EU passports and is proficient in German.

Cheryl started her career in commercial media in the early 1990s, working in the TV and technology sectors. She is one of the founding directors of Mushroom Media Ltd, a media specialist communications and sustainability consultancy established in 1999. Over the past fifteen years Cheryl’s passion for exploring and developing sustainability policy for the TV and media sectors has steered the consultancy to offer a range of support and services to allow companies to assess and work to improve their social and environmental impacts. Cheryl holds a masters degree in sustainable leadership development and is working with creative companies to define their own leadership in this field.

Andy started working for the BBC in 1978 becoming a video-tape editor in 1985 where he worked on many comedy, children’s and documentary series. Moving to a new technology department he, worked on introducing non-linear editing, stereo, widescreen, the BBC’s first HD programme Planet Earth I and the first UHD programme, Planet Earth II.

Andy has been a Rapporteur for ITU Working Party 6C investigating the use of 3DTV, the Global Broadcasting Platform and image quality. He is a Co-Chair of the joint group on Accessibility and has chaired several Rapporteur Groups including the group that developed the HDR Recommendation until 2015 when he became chair of Working Party 6C itself. As chair, he initiated new areas of study on Advanced Immersive Sensory Media Systems, Artificial Intelligence and Energy Aware Broadcasting as applied to content production and international programme exchange. In WP 6B, Andy led the group formalizing the use of componentized content creation that led to a new Recommendation.

Andy left the BBC at the end of 2020 but is still leading standards work in the ITU and EBU. He is also an active member of SMPTE, becoming a Fellow in 2014 for work relating to standards.

Ellen is Director of Advisory & ESG Services at Orion Global Solutions, a Summit Level Salesforce implementation partner. She has over 25 years of experience as a technologist and business consultant, including a role as Regional Development Director at Constant Contact prior to joining Orion. In addition to her background in technology, she added sustainability to her focus and is the Program Manager for all of Orion’s customer implementations of Salesforce Net Zero Cloud (carbon accounting & ESG management). Ellen is also an Integrated Reporting Practitioner and Positive Change Ambassador.

As Head of The School of Creative and Digital Industries at Buckinghamshire New University, Russel leads a team of academics teaching film and TV production, animation and visual effects, games development, music production and computer science at both undergraduate and postgraduate levels. Before joining Buckinghamshire New University, Russel worked in the UK music industry, initially in marketing and then in artist and repertoire (A&R). Russel studied for a PhD in Marketing at The Business School at The University of Birmingham and his specialist area of research is influence in social networks.